How to Choose the Best UI/UX Structure for Your App (A Founder's Guide) Your app does not have a design problem. It has a structure problem. Let me describe something you may have already lived through. You spend weeks on your app. The colours are right, the icons are cri... Founder Advice Product Design UI/UX 16-Oct-2026 Founder Questions
How to Get Your First 10 B2B Customers in India Without a Sales Team Let me describe a very common plan. A founder builds a product. Makes a nice PDF. Collects 200 email addresses. Sends one email to all of them. Then sits and waits. Two days later, nothing. A week lat... B2B Sales Founder Advice Sales 14-Oct-2026 Founder Questions
How a founder can set a price with confidence Ask a group of founders how they arrived at their price, and many will give you some version of the same answer: "I looked at what competitors were charging and picked something close." It is understa... Business Strategy Founder Advice Pricing 13-Aug-2026 Founder Questions
A founder deciding when to make a first hire There is a moment almost every founder reaches. You are exhausted. Your inbox has forty unread messages. You are the one answering customer questions, chasing invoices and somehow also supposed to be ... Founder Advisory Hiring Operations 09-Aug-2026 Founder Questions
Corporate gifting founder case study: go-to-market strategy, website and catalogue redesign The founder had a great product. There was no plan to sell it. How we helped a corporate gifting founder build a complete go-to-market strategy, a redesigned website and a new product catalogue, aimin... Case Study Corporate Gifting Early Stage First Time Founder 19-May-2026 Case Study
HR consulting founder case study: turning a candidate database into a business asset The business was growing. The candidate pipeline was not keeping up. How an HR consulting founder stopped treating a candidate database as a spreadsheet and started treating it as a business asset. St... Case Study First Time Founder Growth Stage HR Consulting 09-May-2026 Case Study
Real estate founder case study: a sales system that works without the founder The sales were running on luck. They needed to run on a system. How a real estate founder stopped being the only way the business could sell, and built a sales process the team could run, cutting sale... Case Study First Time Founder Growth Stage Real Estate 09-May-2026 Case Study
EdTech founder case study: fixing operations before chasing growth The founder had a product people loved. The business was still falling apart. How an early stage EdTech founder went from daily firefighting to twice the paying users in 4 months, by fixing what nobod... Case Study EDTECH Early Stage First Time Founder 09-May-2026 Case Study